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What is creative marketing?

What is creative marketing?


Posted By on Jul 29, 2013

An idea can change the world. I get asked a lot, “why did you choose to focus on creativity and marketing?”. Creativity has many uses outside of the stereotypical ones, and believe it or not, you can learn to be creative. It is not just for those of us with a love of drawing or writing (and caffeine) and are called ‘designers’ or ‘creatives’. It may surprise you to know that creativity is a skill anyone can learn, and there are some great benefits. Take me for example, I’m not a natural at being creative. Sure, the caffeine addiction come easily enough, but creativity is something I’ve had to work at, study, learn and in some ways, that has given me insight in how to grow creatively. I wasn’t born with an amazing gift like some, and at the end of it all, I’m glad. Marketing is communication with the purpose of selling your product or service. Creative marketing is therefore creative communication to your market, and if you want to stand out from the crowd, you need ideas. Creativity is the incubator from which ideas are born. Creativity doesn’t just end in marketing messages, or drawings, but in business ideas, problem solving and innovation. Its applications are endless. So don’t believe the lie that you aren’t creative. Cast off into the unknown. Creativity is intelligence having fun. Albert...

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Awesome FREE stock photo sites

Awesome FREE stock photo sites


Posted By on Jul 26, 2013

Websites and in particular, blog sites,  need photography to make them ‘pop’, and attract readers. Photos can be expensive to buy from stock photo sites – so here are some free options: ONE: www.sxc.hu Stock xchng has been a mainstay for my free stock photo supplies for years. Just check the usage restrictions before you go downloading images: sometimes you might have to credit the owner. You will need to create a free account and login to download full resolution images. TWO: www.morguefile.com Sometimes morguefile has some great images, but it’s a good place to go keep in your favourites to have a look. You never know! THREE: Flickr Creative Commons Technically, this isn’t a stock photo website, but the images are free. Make sure that you read the restrictions on image use before you go browsing for photos. Some require attribution (at the bottom of your post, credit the author and link to their Flickr page) Some will not allow you to use photos to sell a product, or others to alter their images in any way. Attributing Ownership of photos There are a couple of ways to do this. But the easiest way is to simply add some text and a link at the bottom of your blog post. (see below). Alternatively, when you insert an image into you blog post, like I have, you can insert the link as a caption of the image:  Image: <a href=”http://www.flickr.com/photos/moonlightbulb/”>moonlightbulb</a>\ Now get searching!   Image:...

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You and everybody else wants to be up the top of the Google pyramid.This calls for search engine optimization. (or SEO) Generally, people create their website and are disappointed when it’s not on the first page of the search engine results. This is understandable, but a quality ranking takes time to build. Here are five great tips to get you started: ONE: Decide on your keywords This is huge. You can’t hit be in the top 10 for every keyword search on the internet, so choose a few. Using Google Trends you can compare searches to work out what are the most popular keywords searched for regarding your product or service. You might not always go for the more popular one (there will be more competition) but it helps when deciding. Ultimately, ask yourself; “what would I be searching for to find my product?”. Think about problems that your service or product can help fix, similar products or services (interior decoration > interior design) and the types of searches your target audience would make – perhaps not even looking for you. If you sell kids boutique clothing, think about other items that affluent mums would search for. TWO: Use your keywords throughout your site Once you have your keywords (no more than 5 to begin with) include them in the text and titles of your blog posts, the tags and categories of your blog site and the meta tags of your site. Use alt tags on your images (these appear when you hover over your image) – but make it relevant and don’t repeat them unnecessarily or Google will demote you rather than promote. THREE: Blog There is no better way for Google to ‘up’ your site on it’s scales than by blogging regularly about your products/services and industry. You can focus a post on a different keyword to maximise the exposure Google will give it. But don’t annoy your audience, add value to them. Give them tips and tricks, not marketing messages and offers. FOUR: Links pointing to your site (Backlinks) Google rewards websites that are well connected. So be involved in community sites that are relevant to your product or service. Generally these places don’t like being taken advantage of for self promotion, so be careful you don’t annoy prospective clients in the process! Link to those posts in return, to maximise Google’s attention to them. You can always talk to a blogger with a large audience, offering a prize to them in exchange for a write up and link to your business. That way you both win. Use social media to share your blog posts, and...

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Marketing

Marketing


Posted By on Jul 11, 2013

Marketing is your business talking to your prospective clients. Marketing is like ‘picking up’ in a bar. You’ve got seconds to grab attention, then convince them, win them over and seal the deal; start a mutually beneficial, close relationship. What you say, how you say it, and where you say it are very important. Adam Designs can help your business find its voice in a crowded room. Grab their attention If you’re going to “pick up” customers in your market place. You have to look attractive. Attractive advertisements. Attractive branding. Attractive products. But most of all – it needs to cut through the “marketing haze” that has desensitised your potential customers. Loud, bold and sometimes controversial campaigns can help with this. Like in our bar scenario, sometimes, we have to be brave and take some calculated marketing risks to grab attention. Adam Designs can help. Convince them If you’re boring or have nothing to offer your customers, they will lose interest and find another company or product to woo them. Attracting attention only works if there’s something interesting to keep their attention focussed on your and your product. We create interest through letting the customer know your product / service features, points of difference and that you are safe to deal with. Good copywriting convinces many customers to switch to your corner, or start the journey. Win them over If you have their attention and have convinced them that you are interesting. Congratulations. You’ve reached the friend zone. But unless you win their heart, you’ve lost the battle for their business. Good marketing creates desire. This is about meeting needs, and personal benefits – not about listing features. This is the most crucial element in marketing; does it move them to purchase. Seal the deal You exchange numbers, get to know each other, become an important part of each other’s lives. If you treat them right and keep giving them what they want, they eventually may become loving, loyal customers who rave about you to their friends. Marketing needs a call to action. A click. A phone call. A landing page. A Facebook competition page – something where they can act on their desire to start a relationship. Of course, not all relationships work, but it’s about maximising potential, and removing road blocks for people. Good marketing will only sell a bad product once, it’s not a panacea for all your business problems; but Adam Designs can help you: Social Media marketing & strategies Email marketing campaigns Google Adword campaigns All print advertising and marketing Website Landing pages with lead capturing Tracking and reporting Convinced? Contact us to find...

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Design

Design


Posted By on Jul 11, 2013

Design is communication. It is not merely art, nice to look at – but it gives information order, heirachy and visibility – within the boundaries of a brand.

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