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5 Ways To Improve your User Experience

5 Ways To Improve your User Experience


Posted By on Oct 10, 2016

User experience is about being curious, asking a lot of questions and challenging assumptions. You can ask yourself these 5 things to help you identify how better to improve your user experience. 1.Have I Got Quantitative Data To Backup And Challenge Assumptions? This is absolutely crucial. To avoid making incorrect assumptions, real data is needed to detail how people use your site. Services like Google Analytics are very useful in...

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It used to be true that creativity was confined to designers, copywriters, art directors and videographers. Businesses would hire a creative agency because they were creative and you were not. However, creativity is never siloed within the few, and has increasingly become acknowledged as vital to the success of businesses competing for clients in our new economy of innovation. Working in a creative field is no different from any...

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Give Your Online Brand A Clean For 2016

Give Your Online Brand A Clean For 2016


Posted By on Oct 10, 2016

Humans can be a precocious bunch, especially when it comes to their perception of brands. Companies spend tens and sometimes hundreds of thousands of dollars making sure their brand appears consistently across signage, products, marketing and customer service.  Having a consistent brand speaks volumes about your company, and contributes to your brand’s public perception, which in turn impacts your bottom line. What is true for the...

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Following our recent examination of Labor’s party branding, In my position as Senior Designer at Cannings Purple, Jamie Wilkinson and I investigate the roles that branding has played in the Liberal Party over the past five decades:     Video Notes: Welcome to Party Branding, where here in the Cannings Purple take a look at Australian Political branding over the last five decades. Welcome and thanks for watching. This week,...

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The Australian Labor Party: #BrandParty

The Australian Labor Party: #BrandParty


Posted By on Oct 10, 2016

In my position as Senior Designer at Cannings Purple, I investigated the roles that branding has played in Australian Politics and elections over the past five decades:   Video Notes: Welcome to Party Branding,  Where we at Cannings Purple, take a look at Australian Political branding over the last five decades. Welcome and thanks for watching. This week, we’re going to take a look at the Australian Labor party and it’s branding...

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We live in a world in which even the smallest tweak to a user interface, from Apple’s new design for its Music app, to the way a brand communicates on social media, can create millions of online shares and virtual column inches. User experience (UX) done well can create reputational kudos. Done badly, it can frustrate and anger your customers and clients. What is User Experience? User experience is any method by which a customer or...

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