Creative Block Remover

This series of 20 blogs is designed to help you think outside the box and come up with some different questions and ways of oiling your creative cogs.


An idea can change your life. Sometimes a problem needs to be reversed in order for a solution to present itself… Stuck on ideas for a problem? After trying to solve it and getting stuck: How would you go about doing the opposite? How would you oppose someone trying to fix your problem? Say you want to get people to sign up for your company newsletter, and they’re not. You’ve tried working out a solution and you’re stuck. If you ask a different question, you may get closer to the answer. Why not ask instead, “why would people want to leave my list” or “how can I stop people signing up to my list”, or “how do I make my list undesirable”. This can get you out of your old way of thinking and into a new one. Maybe the solution is making your list exclusive, so that not everyone can join. Create some urgency to join. Or you could suddenly discover that there are some undesirable elements in your sign up, or positioning of your list already there, that will help you make a change. Again, it’s about shifting your thinking out of the rut of the ordinary by asking better questions. Happy...

Read More
Juxtaposition : Creative Block Remover

Juxtaposition : Creative Block Remover


Posted By on Jul 8, 2013

An idea can change the world. Juxtaposition positions two seemingly unconnected ideas or images next to each-other to create a new idea. This is helpful if you’re stuck in a creative rut, combine your problem with another problem or concept. It’s sometimes useful as a curve ball to get creativity flowing again – even if the answers you arrive at are silly and of no use. What will you arrive at?   let’s see some examples:   Bats + Men. Batman. Ok, that one was obvious, but what about blind men who scream at people to hear? Or bats in business suits? That’s quite visual but are interesting perhaps, without being answers in themselves. But what about a real life marketing problem, you need an idea for marketing your children’s clothing line: Selling children s clothing+ fertiliser. What? At first glance this seems stupid. Some fertiliser is made of chemicals. Create a problem for people for which they need your clothes – maybe your cotton is 100% chemical free. (natural dyes) Fertiliser helps organic things grow, maybe you can source organic cotton – sell that feature. “Organic clothes for organic kids”. Natural fertiliser is of course, animal excrement. Shit. A bit brave, but “s**t happens. (company name) remains”. These might not fit your target – so brain storm for as long as the ideas flow – and then switch to another topic. Now go get...

Read More