Marketing


Email Signature / Footer Tips

Email Signature / Footer Tips


Posted By on Nov 5, 2013

  Your email signature is a marketing opportunity. Your original email may be forwarded, or carbon copied to someone who has never heard of your business before. Or, when making first contact with a customer, a professional looking email signature, can create the impression that your business is also professional – and potentially seal the deal.   Make a list of the information to include Obvious things like, contact phone numbers, email address, website URL, your name and your business name seem like common sense – but it’s amazing how easy it can be to finish your email signature and discover you’ve forgotten something vitally important. As the footer is at the bottom of the email – you can really make it as long as you like. So you can include your products and services – or a latest special offer – or an up-sell for existing customers.   You don’t need to know HTML I won’t lie to you, a little HTML knowledge will come in handy, but it is not essential. As most businesses use Microsoft Outlook, (which doesn’t believe in listening to your code anyway) Microsoft Word can be used to edit and create an adequate email signature. If you want something really fancy, then you’re going to need some fancy HTML and CSS code.   So where do I start? Colours, Fonts and Layout. If you already have a branding kit / style guide – then use the colours and fonts specified in there. But bear in mind that not every device will have your specific font – so choose one that’s either very close, or very neutral. Arial, Helvetica, Times New Roman, Verdana and Trebuchet are the most widely supported neutral fonts. They should be able to be viewed on any device. You can view a full list of fonts supported in apple mobile devices, here. Android devices will likely convert your font to theirs anyway, so there is nothing much you can do except to test and see how it will look.   To edit your signature for Outlook 2007, go through the following menus | Message (tab)| Include (group)| Signatures |  And finally, click Signatures. You can create, or modify signatures from within here. To edit your signature for Outlook 2010 & 2013, go through the following menus | create a new Message | Include (group) | Signature | and then click Signatures. You should arrive at a screen similar to the Office 2010/2013 screen below, where you can create a new signature, edit an existing one and paste your signature from Microsoft Word.   Design tips Images can be inserted using...

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What is repeating content? It’s basically another page on your site, (internal repeating content) or on another site (external repeating content). Repeating content is bad because Google and other search engines, treat the repeating content with contempt! Any repeating content is particularly targeted by Google’s robots, indexing your site, displaying the following message: “Search Results Omitted”. The short of it is that instead of getting two or more rankings on one page, you have one. Less presence. So how do you know if you have duplicate content? Look for warnings in Google Webmaster. Google Webmaster is a free service that gives you an inside view into how Google sees your website. Google Webmaster will tell you if you are being penalised for duplicate content. Alternatively, use http://www.copyscape.com to check you site for external sites, copying your content. Obviously, you need to write your own copy, for your own benefit. Make it unique, interesting and full of key words and search engines will optimise your...

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What is creative marketing?

What is creative marketing?


Posted By on Jul 29, 2013

An idea can change the world. I get asked a lot, “why did you choose to focus on creativity and marketing?”. Creativity has many uses outside of the stereotypical ones, and believe it or not, you can learn to be creative. It is not just for those of us with a love of drawing or writing (and caffeine) and are called ‘designers’ or ‘creatives’. It may surprise you to know that creativity is a skill anyone can learn, and there are some great benefits. Take me for example, I’m not a natural at being creative. Sure, the caffeine addiction come easily enough, but creativity is something I’ve had to work at, study, learn and in some ways, that has given me insight in how to grow creatively. I wasn’t born with an amazing gift like some, and at the end of it all, I’m glad. Marketing is communication with the purpose of selling your product or service. Creative marketing is therefore creative communication to your market, and if you want to stand out from the crowd, you need ideas. Creativity is the incubator from which ideas are born. Creativity doesn’t just end in marketing messages, or drawings, but in business ideas, problem solving and innovation. Its applications are endless. So don’t believe the lie that you aren’t creative. Cast off into the unknown. Creativity is intelligence having fun. Albert...

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You and everybody else wants to be up the top of the Google pyramid.This calls for search engine optimization. (or SEO) Generally, people create their website and are disappointed when it’s not on the first page of the search engine results. This is understandable, but a quality ranking takes time to build. Here are five great tips to get you started: ONE: Decide on your keywords This is huge. You can’t hit be in the top 10 for every keyword search on the internet, so choose a few. Using Google Trends you can compare searches to work out what are the most popular keywords searched for regarding your product or service. You might not always go for the more popular one (there will be more competition) but it helps when deciding. Ultimately, ask yourself; “what would I be searching for to find my product?”. Think about problems that your service or product can help fix, similar products or services (interior decoration > interior design) and the types of searches your target audience would make – perhaps not even looking for you. If you sell kids boutique clothing, think about other items that affluent mums would search for. TWO: Use your keywords throughout your site Once you have your keywords (no more than 5 to begin with) include them in the text and titles of your blog posts, the tags and categories of your blog site and the meta tags of your site. Use alt tags on your images (these appear when you hover over your image) – but make it relevant and don’t repeat them unnecessarily or Google will demote you rather than promote. THREE: Blog There is no better way for Google to ‘up’ your site on it’s scales than by blogging regularly about your products/services and industry. You can focus a post on a different keyword to maximise the exposure Google will give it. But don’t annoy your audience, add value to them. Give them tips and tricks, not marketing messages and offers. FOUR: Links pointing to your site (Backlinks) Google rewards websites that are well connected. So be involved in community sites that are relevant to your product or service. Generally these places don’t like being taken advantage of for self promotion, so be careful you don’t annoy prospective clients in the process! Link to those posts in return, to maximise Google’s attention to them. You can always talk to a blogger with a large audience, offering a prize to them in exchange for a write up and link to your business. That way you both win. Use social media to share your blog posts, and...

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