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You and everybody else wants to be up the top of the Google pyramid.This calls for search engine optimization. (or SEO) Generally, people create their website and are disappointed when it’s not on the first page of the search engine results. This is understandable, but a quality ranking takes time to build. Here are five great tips to get you started: ONE: Decide on your keywords This is huge. You can’t hit be in the top 10 for every keyword search on the internet, so choose a few. Using Google Trends you can compare searches to work out what are the most popular keywords searched for regarding your product or service. You might not always go for the more popular one (there will be more competition) but it helps when deciding. Ultimately, ask yourself; “what would I be searching for to find my product?”. Think about problems that your service or product can help fix, similar products or services (interior decoration > interior design) and the types of searches your target audience would make – perhaps not even looking for you. If you sell kids boutique clothing, think about other items that affluent mums would search for. TWO: Use your keywords throughout your site Once you have your keywords (no more than 5 to begin with) include them in the text and titles of your blog posts, the tags and categories of your blog site and the meta tags of your site. Use alt tags on your images (these appear when you hover over your image) – but make it relevant and don’t repeat them unnecessarily or Google will demote you rather than promote. THREE: Blog There is no better way for Google to ‘up’ your site on it’s scales than by blogging regularly about your products/services and industry. You can focus a post on a different keyword to maximise the exposure Google will give it. But don’t annoy your audience, add value to them. Give them tips and tricks, not marketing messages and offers. FOUR: Links pointing to your site (Backlinks) Google rewards websites that are well connected. So be involved in community sites that are relevant to your product or service. Generally these places don’t like being taken advantage of for self promotion, so be careful you don’t annoy prospective clients in the process! Link to those posts in return, to maximise Google’s attention to them. You can always talk to a blogger with a large audience, offering a prize to them in exchange for a write up and link to your business. That way you both win. Use social media to share your blog posts, and...

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Juxtaposition : Creative Block Remover

Juxtaposition : Creative Block Remover


Posted By on Jul 8, 2013

An idea can change the world. Juxtaposition positions two seemingly unconnected ideas or images next to each-other to create a new idea. This is helpful if you’re stuck in a creative rut, combine your problem with another problem or concept. It’s sometimes useful as a curve ball to get creativity flowing again – even if the answers you arrive at are silly and of no use. What will you arrive at?   let’s see some examples:   Bats + Men. Batman. Ok, that one was obvious, but what about blind men who scream at people to hear? Or bats in business suits? That’s quite visual but are interesting perhaps, without being answers in themselves. But what about a real life marketing problem, you need an idea for marketing your children’s clothing line: Selling children s clothing+ fertiliser. What? At first glance this seems stupid. Some fertiliser is made of chemicals. Create a problem for people for which they need your clothes – maybe your cotton is 100% chemical free. (natural dyes) Fertiliser helps organic things grow, maybe you can source organic cotton – sell that feature. “Organic clothes for organic kids”. Natural fertiliser is of course, animal excrement. Shit. A bit brave, but “s**t happens. (company name) remains”. These might not fit your target – so brain storm for as long as the ideas flow – and then switch to another topic. Now go get...

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