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Marketing

Marketing


Posted By on Jul 11, 2013

Marketing is your business talking to your prospective clients. Marketing is like ‘picking up’ in a bar. You’ve got seconds to grab attention, then convince them, win them over and seal the deal; start a mutually beneficial, close relationship. What you say, how you say it, and where you say it are very important. Adam Designs can help your business find its voice in a crowded room. Grab their attention If you’re going to “pick up” customers in your market place. You have to look attractive. Attractive advertisements. Attractive branding. Attractive products. But most of all – it needs to cut through the “marketing haze” that has desensitised your potential customers. Loud, bold and sometimes controversial campaigns can help with this. Like in our bar scenario, sometimes, we have to be brave and take some calculated marketing risks to grab attention. Adam Designs can help. Convince them If you’re boring or have nothing to offer your customers, they will lose interest and find another company or product to woo them. Attracting attention only works if there’s something interesting to keep their attention focussed on your and your product. We create interest through letting the customer know your product / service features, points of difference and that you are safe to deal with. Good copywriting convinces many customers to switch to your corner, or start the journey. Win them over If you have their attention and have convinced them that you are interesting. Congratulations. You’ve reached the friend zone. But unless you win their heart, you’ve lost the battle for their business. Good marketing creates desire. This is about meeting needs, and personal benefits – not about listing features. This is the most crucial element in marketing; does it move them to purchase. Seal the deal You exchange numbers, get to know each other, become an important part of each other’s lives. If you treat them right and keep giving them what they want, they eventually may become loving, loyal customers who rave about you to their friends. Marketing needs a call to action. A click. A phone call. A landing page. A Facebook competition page – something where they can act on their desire to start a relationship. Of course, not all relationships work, but it’s about maximising potential, and removing road blocks for people. Good marketing will only sell a bad product once, it’s not a panacea for all your business problems; but Adam Designs can help you: Social Media marketing & strategies Email marketing campaigns Google Adword campaigns All print advertising and marketing Website Landing pages with lead capturing Tracking and reporting Convinced? Contact us to find...

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Design

Design


Posted By on Jul 11, 2013

Design is communication. It is not merely art, nice to look at – but it gives information order, heirachy and visibility – within the boundaries of a brand.

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Branding

Branding


Posted By on Jul 11, 2013

Imagine your business is a person that you met at a function. What would they look like and how would they sound? What would they wear and what would they arrive in? Would they be polite and distant, or friendly and casual? Would they be smart and wise, or humorous and likeable? Branding is not just a logo. It’s the feel, the impression, the mood of all of your communication with clients, and the ‘feel’ of all your marketing messages. Adam Designs uses the following steps to determine and create your branding: Great branding starts with great questions I send you my Marketing Questionnaire for you to chew over and come back to me. This is a reflective exercise for some, with some thought provoking questions about where you are, where you want to be, and what’s stopping you. Coffee, costing and completion date The central component of this is coffee. We meet, and chat over your answers and come up with a plan and scope of what you need. Market research and strategy What kind of market place are you entering? If it’s crowded (and it likely is) then how can we position your business apart from your competition? What are your competition saying, and what should you be focussing on in your communication? Brand personality and point of difference This is a report outlining your proposed brand ‘personality’ and your point of difference that will be used in marketing and client communications. Sit down with Adam Designs and lets work out what personality, look and feel your branding should...

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