What is creative marketing?

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Used under creative commons licence @ Flickr (traveling.lunas)

An idea can change the world.

I get asked a lot, “why did you choose to focus on creativity and marketing?”.

Creativity has many uses outside of the stereotypical ones, and believe it or not, you can learn to be creative. It is not just for those of us with a love of drawing or writing (and caffeine) and are called ‘designers’ or ‘creatives’. It may surprise you to know that creativity is a skill anyone can learn, and there are some great benefits.

Take me for example, I’m not a natural at being creative. Sure, the caffeine addiction come easily enough, but creativity is something I’ve had to work at, study, learn and in some ways, that has given me insight in how to grow creatively. I wasn’t born with an amazing gift like some, and at the end of it all, I’m glad.

Marketing is communication with the purpose of selling your product or service. Creative marketing is therefore creative communication to your market, and if you want to stand out from the crowd, you need ideas. Creativity is the incubator from which ideas are born. Creativity doesn’t just end in marketing messages, or drawings, but in business ideas, problem solving and innovation. Its applications are endless.

So don’t believe the lie that you aren’t creative. Cast off into the unknown.

Creativity is intelligence having fun.

Albert Einstein.


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