Case Study


Legacy software brand strategy


INX had slowly built a portfolio of products for the resources industry, but they did not feel like a cohesive brand. Many people did not know who the company was who provided support to their products, and they wanted to redefine their position in the market.

The solution

Together with my colleagues, I presented brand strategy workshops, and advised on the best brand architecture to achieve their goals. We delivered a suite of product logos, and a new visual identity that connected all the brands together.

My role
  • Visual brand strategy and execution
  • Archetype exploration
  • Naming advice
  • More than 16 logos designed in total
  • Stationery design
  • Banner design
  • Website design
  • Booth design
  • Icon suite and infographics
  • Visual language
  • Custom font: INX
  • Videos

Art direction and brand strategy


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