Case Study

BrandingAeris Resources

A resources rebrand that has stood the test of time

Brief

In 2014 a mid-sized Australian copper and nickel mining company needed to rebrand. I was responsible for the visual brand.

The solution

The new brand needed to be progressive, forward-facing and modern. We linked the logo of the new brand with copper and used nearby cave paintings as inspiration for a logo that spoke of sky and earth, progress and growth. We developed the brand from the ground up, and at almost a decade old, it has stood the test of time. This was one of my first rebranding projects.

My role
  • Visual brand strategy and execution
  • Naming ideation
  • Logo design
  • Stationery design
  • Annual report design
  • Website design
  • Booth design
  • Banner design
  • Fact-sheet design
  • Video bumpers
  • Social-media templates
  • Magazine & newspaper advertising
  • Model-car branding

 

Annual report design sample.

Art direction and brand strategy

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