Case Study


Branding the steam technology of the future


The steam reformation process converts waste of many kinds into the cleanest fuels, including hydrogen.  I was asked to create the visual brand for the company to position them as the future of clean fuels.

The solution

The existing brand was overly complex and relied on templated icons and fonts. They needed a brand that was bespoke, and spoke to their green credentials and the technology behind their company.

My role
  • Visual brand strategy and execution
  • Archetype exploration
  • Naming advice
  • Logo design
  • Stationery design
  • Banner design
  • Website design
  • Booth design
  • Icon suite and infographics
  • Video bumpers
  • Sub brands, and product branding visual strategy

Art direction and brand strategy


Fiction author and blog

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