Brief
After 20 years, Cannings Purple needed to both rebrand and reposition to remain relevant in a communications market that was rapidly changing.
The solution
Leading the strategic conversation on positioning, I crafted several directions to position ourselves moving forward. Discussions centred around keeping our brand relevant with existing markets and clients, whilst adding new associations that we could build with our brand.
My role
- Art direction
- Positioning strategy
- Naming ideation and strategy
- Mentoring design team with execution
- GDN Banner design
- Website design
- Complete custom icon suite design
- Signage
- Launch video execution and animation (see below)
