Case Study


Branding a hospitality tech company


We were asked to brand a company going to market as a technology and hospitality brand. They connected distributors, retailers and producers in the hospitality industry, particularly the alcoholic beverage market.

The problem

A website, explainer video and new brand had to be rolled out within one month, and we had to create a brand that feel simple, bright and visible for industry members. This is not a consumer brand.

The solution

The branding was completed in time and on budget.

My Role
  • Archetype discovery
  • Logo design
  • Website design
  • Explainer video design and build

Art direction and brand strategy


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