Brief
We were asked to brand a company going to market as a technology and hospitality brand. They connected distributors, retailers and producers in the hospitality industry, particularly the alcoholic beverage market.
The problem
A website, explainer video and new brand had to be rolled out within one month, and we had to create a brand that feel simple, bright and visible for industry members. This is not a consumer brand.
The solution
The branding was completed in time and on budget.
My Role
- Archetype discovery
- Logo design
- Website design
- Explainer video design and build
